Ingxelo yophando kwishishini lehlabathi leeNkqubo zokuKhangela ngokuSebenza kweSixokelelwano sibonelela ngamathemba abanzi okukhula kwemarike, isishwankathelo semarike ngokomthamo kunye nexabiso, kunye neepatheni zoshishino eziqhelekileyo kwiminyaka eqikelelweyo.Olu phando luphinde lwajonga iinguqu ezimbalwa kwimarike yehlabathi 'yamagama angundoqo.'Izinto ezininzi ezikhokelela ekukhuleni kwemarike yeeNkqubo zokuThwandwa kweSixokelelwano sokuSebenza zixoxwe ngokweenkcukacha ezinkulu kule ngxelo yophando.

Uhlalutyo lwemakethi yeeNkqubo zoTyando lweSixhobo sokuKhangela lukwabandakanya kuphela inxalenye encinci yenkqubela phambili yetekhnoloji yehlabathi kunye namazinga okukhula.Uhlalutyo lwemarike yeeNkqubo zokuSebenza kweSixhobo sokuSebenza luqikelela isabelo semarike ngokusekwe kumthamo, ukusebenza kakuhle, kunye nokuxabisa.Iindlela zokusuka phezulu ukuya phezulu zisetyenziselwa ukuqikelela nokubala ubungakanani bemarike yehlabathi.

Uhlalutyo lweshishini leeNkqubo zokuSebenza kweSixhobo sokuSebenza lisetyenziselwe ukulinganisa izabelo zemarike, ezibandakanya uphando oluphambili kunye nolwesibini.Ingxelo yeNkqubo yokuTracking Isixhobo sokuSebenza ibandakanya isabelo semarike, imingeni yezoshishino kunye namathuba, uphuhliso lwexesha elizayo, amandla emarike, isantya sokukhula, ukufikelela kunye namanqanaba omngcipheko, i-Porter's Five Forces, uthungelwano lokuhambisa, kunye nezifundo zokusasaza.Uqikelelo lwesabelo semarike ngokomthamo kunye nexabiso yinxalenye yophononongo lweeNkqubo zokuThwandwa kweSixhobo sokuThwandwa.Amaphepha oshishino, imithombo ehlawulwayo, izikhokelo zabasebenzisi, kunye nolunye uvavanyo olunzulu oluphambili, olufana nodliwano-ndlebe, uphando, kunye nophando kunye neziphumo zovavanyo lwesibini, zibandakanyiwe kuphononongo lweeNkqubo zokuTshela iSixhobo sokuSebenza.

Imithombo ephambili kunye neyesibini yayisetyenziselwa ukujonga ngokucokisekileyo kwaye ithelekise izabelo zeemarike ngokubanzi kunye nokuchithwa kwecandelo.Ngokuhlalutya idatha evela kubaphandi abaninzi beemarike kunye neenkokheli zemarike yehlabathi, ingxelo yeNkqubo yokuKhangela ngokuSebenza kweSixhobo sokuTyando ikwabonelela ngohlalutyo olunzulu lomgangatho kunye nobungakanani bekhonkco lexabiso leshishini.Amagqabantshintshi anzulu ophuhliso lwakutsha nje nolwexesha elizayo kuqoqosho lwehlabathi, izigunyaziso, izikhombisi ezinkulu nezincinci, kunye nomgaqo-nkqubo nazo zibandakanyiwe, ngenxa yophando olunzulu.Le ngxelo ibonelela ngamagqabantshintshi abanzi ngezinto eziphambili ezichaphazela imarike yehlabathi, ukongeza kumathemba, uphuhliso oluthe ngqo kushishino, iipatheni zophuhliso, izoyikiso, kunye namanye amathemba.Uphononongo lweNkqubo yokuKhangela ngokuSebenza kweSixhobo soTyando lukwabandakanya isalathiso senzuzo, ukwahlulwa kwesabelo esikhulu semakethi, uphando lwe-SWOT, kunye nokusasazwa ngokwejografi kwimakethi yehlabathi yeeNkqubo zokuTracking izixhobo zokuKhangela.